Our mission
Our mission is to empower musicians with inspiring analog sound while having all the creative freedom and customization that our digital age offers.
WHO WE ARE
Founded in 2005 in Budapest, Hungary, our family-run IT business ventured into the music industry in 2025, inspired by a patented innovation that grew from our shared passion for both guitar and engineering.
András Bognár
András is an electrical engineer who is responsible for manufacturing and contributes to both hardware and software development. He enjoys playing bass, piano, and guitar. He also has a passion for woodworking and has crafted several bass guitars for himself.
Dániel Bognár
Dániel is an economist who oversees our business operations and product development. As a hobbyist sound engineer and passionate guitar player, he brings a unique musical perspective to our team. His experience ensures that our products are not only technically excellent, but also intuitive and inspiring to use.
Sándor Bognár
Sándor is an electrical engineer, IC designer and founder of the company. He has decades of experience in the IT industry and electronics. Sándor specializes in circuit design and microcontroller programming. Outside of work, he enjoys classical music and has played both the guitar and piano.
CORE VALUES
Family-Owned and Operated
Every product is crafted with care and pride, reflecting our family’s commitment to excellence. We believe in building personal relationships based on trust and reliability.In-House Design and Manufacturing
From design to assembly, we handle every step ourselves, guaranteeing consistent quality and reliability.- Respecting Guitar Traditions
The basis of our innovation is a deep respect for the rich traditions of the electric guitar—those classic analog guitar sounds that are still inspiring generations.
BOGNAR PICKUPS STORY
In 2014 we started a hobby guitar building project. The aim was to make a guitar that is as versatile as possible. We choose the best pickups available in the market and used them in a way that every possible pickup position and wiring was available. Yet the sound quality of the guitar was below expectations.
Determined to improve, we began tweaking the electronics. First a simple 2 way active EQ was built into the guitar with a bass and treble pot. This allowed us to achieve some great tones, but it came at the cost of usability. Both pots had to be at an exact spot for every pickup position to sound good, making the guitar impossible to use in live situations.
That challenge sparked the idea of programmability: what if we could store and recall specific pot and pickup settings? From that moment, eight years of development started where we learned and mastered many skills, solved multiple problems and had a lot of fun along the way.
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